Top Social Media Stories 13th January 2014

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Google+ and Gmail Integration
Why it matters: Accessing potential clients through Google+ is a huge advantage to in-house marketers who are just starting up. If you are a business, this increases your potential  client base and creates new opportunities for partnerships.
Importance Level:  7/10
 
2) What Paid Search Will Look Like in 2014
Why it matters: Prepare yourself for 2014 in paid search engine marketing by setting up the channels necessary to move your business to the next level. The latest technology and maximising your time with multi-channel marketing stratergies will be critical in 2014.
Importance Level: 7/10
 
3) How to Build Bulletproof Links
Why it matters: With Google clamping down harder and harder with each algorithm update, ensuring your webpage contains strong links is as crucial as ever in 2014. Press Releases are a major credible source which every marketing team should be utilising.
Importance Level: 7/10
 
4) Now is the Time to Embrace Search Advertising
Why it matters: SEO is becoming more and more measurable through a number of different tools. Ensure you know what to look out for and what to measure yourself up to. With the world moving towards a mobile trend, it is becoming more and more important to refine your searches and hit only your target market.
Importance Level: 6/10
 
5) 5 Key Questions for B2B Companies
Why it matters: Take the quiz. Is your B2B company fulfilling these 5 key points of concern which many fail to achieve?
Importance Level: 5/10