Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
Important Factor
1) 4 Ways to Measure Your ROI on Content Marketing
Why it matters: This article explains the important of ROI and how it benefits for your business. Along with that, the inforgraphic “online marketing funnel” gives you a clear idea how the online world works and puts it into context.
Important Level: 7/10
2) How to Monitor Searches in Your Website Using Google Analytics
Why it matters: clearly explains why you need to set up a search facility within your website and how to do it.
Important level: 6/10
3) Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise.
Why it matters: new finding across the globe about how influence Marketing plays an important part but also it is not only a branding exercise. The statistic in the article also stated that the gap between “social scoring” and “influence marketing” when it comes to actual budget.
Important Level: 6/10
4) 7 B2B Content Marketing Gems (B2C Can Also Use!)
Why it matters: how content marketing is important to your business. How you can use SEO to moderate your content.
Important level: 5/10
5) Google+ SEO: How do you do it?
Why it matters: Google+ has become the second platform with the highest active users. Now it is time for businesses to be active on this platform. Google+ analytics is way for marketers to monitor and increase performance of businesses on this developing platform.
Important level: 3/10
