Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Latent Consequences Of Conversion Rate Optimization
Why It matters: As you may know, Conversion rate optimization is one of the most important and influential form of optimizations. However behind that, there are lots of works need to be done. From controlling to testing, and the number of clicks prior to conversation, we need to understand user experience in order to optimize CPC or CPA. Further more, when we want to improve conversion rates, it is important to slowly evolve the conversion experience to understand exact impact of each change.
Important Level: 7/10
2) 5 Steps For Optimizing Your LinkedIn Company Page
Why it matters: Contains over 3 million company pages and 225 million members, LinkedIn has become a professional network and this is where you need to be. From Search, social media to content and influence, there are ways to get your business engage with people on LinkedIn, however it has to be done properly in order to bring out the result as you desire.
Important Level: 6/10
3) How Facebook Will Prevent Ads From Appearing Near Questionable Content
Why it matters: Facebook has changed the way its advertising system works to prevent situation where ads are displayed alongside controversial pages and groups. In this way, users will have more chance to control their view options depends on their preference.
Important Level: 5/10
4) How To Reuse Your Content Marketing
Why it matters: Investing in Marketing Content is very important for every business, however to save time and money, reuse content creating multiple pieces from each effort. More over, each piece of content must be considered its contextual relevant, information and how it adapts the specific situation withot appearing as a repeating piece of content on the search engines.
Important level: 5/10
5) 7 Reasons Your Business Should be Using YouTube
Why it matters: According to 2013 Social Media Marketing Industry Report, though YouTube has been important and one of the best platforms for businesses, however it is going to be dramatically more important piece of the marketing mix in the future. Most of businesses will tend to increase their presence on this platform.
Important Level: 4/10