Top 5 Social Media Stories 31st October 2014

1. Content Vs. User Experience

Why it matters? Many people take content for granted, and the role it plays to give good user experience on their website. Google takes user experience quite seriously—in fact, many of its recent updates in its algorithms are tailored towards sites that provide better user experience. It’s important to find out what you can do to improve content on your site, to improve user experience, and rank in Google for your keywords.
Importance Level: 7/10
 
2. How To Get Powerful Content Ideas From Competitors 
Why it matters? Getting ideas and writing content that your visitors love can be time consuming. But what if there was a way for you to find out what your readers are already reading, sharing, and spending time reading? There are tools you can use to find out which content will get you the most results, even before you start writing it. These tools save you time, effort, and money spent in trial and error in choosing and writing your content.
Importance Level: 7/10
 
3. Mobile Usability As A Ranking Signal For Google?
Why it matters? Google Webmasters Tools is adding mobile usability reports. Possibly, Google will be considering mobile usability as one of the factors for assessing the quality of the website—and even affect rankings. You should check your website for mobile usability errors to make sure you are following important Google guidelines. The tool is straightforward and easy to use—and if you already have Google Webmasters Tools installed for your site you can check out the new section to see how it works.
Importance Level: 6/10
 
4. How To Use Google Adwords For New Online Businesses
Why it matters? If you are new to internet marketing and you have not yet tried Google Adwords to get cheap traffic back to your website, then you might consider starting. Google Adwords, contrary to what many people believe, is not expensive. A few $50 to $100 each month can get you started, so you can see immediate targeted traffic to your site. By advertising in Google Adwords, you will be able to test the effectiveness of your website in achieving your goals, without waiting a long time for results.
Importance Level: 4/10
 
5. Google’s My Business App Upgrades Allow Users To Receive Review Alerts And Respond To Reviews
Why it matters? Google is upgrading its smartphone apps for small and medium businesses. Now, businesses can receive real time alerts for Google reviews, and business owners can now respond to those reviews directly through the app. This makes it easier for small businesses to keep track and manage their reputation easier. Before, small business owners have to check once in a while for new reviews—which can be time consuming.
Importance Level: 4/10