Top 5 Social Media Stories 31st March 2014

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
 
1) How to Measure Social Media ROI
Why it Matters? One of the most common issues clients have with Social Media campaigns is the lack of visibility in the returns they receive. Here is 5 methods of tracking your social media campaigns to give you and your clients peace of mind.
Importance Level: 6/10
2) Five Ways to Handle Negative Online Reviews
Why it Matters? Negative reviews can be difficult to deal with, especially for small businesses. For industries where reputation is everything, particularly sales, find out how you can deal with these negative reviews and potentially turn them around in your favour.
Importance Level: 5/10
3) Better, Not More: 3 Ways to Maximize Email Marketing Data
Why it Matters? Analyse how spamming your customers is not an effective way of spending your time. How can you convert more customers while sending less emails.
Importance Level: 5/10
 
4) Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
Why it Matters? Learn what implications there are for deleting a disavow file. Hear from Google’s Matt Cutts on the correct method of updating your websites disavow file.
Importance Level: 3/10
 
5) Getting Reviews the Right Way for Local Businesses
Why it Matters? After learning how to remove those negative reviews above, find out how to build positive reviews the right way. Reviews drive the local traffic and have a number of similar influences as other SEO factors such as link building or social signals.
Importance Level: 3/10