Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Impact of KitKat 4.4 on local SEO with 5 takeaway actions
Why it Matters: In Marketing We Trust’s own Albert Mai analyses the Android operating system and changes faced by local businesses. He provides 5 changes local businesses should adopt to utilise the newest android platform. A great read for any local business both offline and online providing tips to generate and convert online impressions into sales.
Importance level: 7/10
2) Future of SERP: A Glimpse at Google 2014
Why it Matters: Peter Myers reveals his own data he has collected in 2013, coupled with analysis of mobile SEO. Using this data, he makes six predictions of SERP in 2014. Get ahead of the game and stay in touch with what the experts are thinking. Important for In-house marketers who are looking at investing in SEO in 2014.
Importance level: 6/10
3) Stop Trying to please Google with SEO and start properly hyper targeting your audience
Why it Matters: Richard Baxter, CEO of SEOgadget, discuses the benefits of hyper targeting and getting in your customers faces. Is this digital marketing method good for your business? What ways can you benefit from implementing Richards tactics?
Importance level: 5/10
4) Investors don’t want to meet you, They want to be introduced to you.
Why it Matters: A great read on why it is important to build relationships with clients rather than only convert sales. A lesson to not spam your calendar with as many meetings as possible which will teach you the idea of selecting business that is the right fit for your company.
Importance Level: 5/10
5) 10 Surprising social media statistics that will make you rethink your social strategy
Why it Matters: This is my personal favourite post of the week. Covering a large number of social media websites and statistics for each, Buffer will teach you a number of tricks. Who is your audience and where are they talking? What are the latest social media website trends in usage and user growth?
Importance Level: 4/10
