Top 5 Social Media Stories 28th January 2014

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Facebook Ads Drive 60% Increase in Sales Revenue
Why it matters: New research and sales data from Facebook is suggesting Facebook Ads are more successful than ever. Is your company ready to embrace Facebook and their demographic targeting advertisements?
Importance Level: 6/10
2) Pinterest Beefs Up Search Tools for Recipe Pins
Why it matters: Pinterest opens up a whole new area of search engine optimisation for foods and recipes with their latest update.
Importance Level: 5/10
3) The Bread and Butter of PPC testing
Why it matters: PPC ads are never 100% optimised. You could chop and change words or structure to tweak quality scores, click through rates and conversion rates. Find out what you can do to make your PPC ads more enticing to your customers.
Importance Level: 5/10
4) Pinterest Now Displays gif files
Why it matters: From what people are claiming as the best thing since emoticons, gifs are now available on pinterest. Until Thursday, those gifs were visible only as still images. Users were required to click on the accompanying link to view the GIF outside of Pinterest. What possible ways could gifs be used to promote your business?
Importance Level: 4/10
5) 5 Ways Super Bowl Marketers Are Losing the Digital Game
Why it matters: The advertisements of the Super Bowl are my favorite part of the entire show. Seeing all the quirky ads which pay more money for air-time than I dream of. How can you learn, from both from the positives and negatives, off the ads in the super bowl? Could you do better with the large ad budgets?
Importance Level: 2/10