Top 5 Social Media Stories 24th October 2014

1. How The New Google Penguin 3.0 can affect the ranking of your website?
Why it Matters? This update released on October 17, 2014 may affect websites that have a poor backlink profile. Some website rankings may be demoted while those who have cleaned their website’s backlink profile will have their rankings restored or increased. This can be good news for some, and bad news for others, and outlines the importance of maintaining high quality backlinks and how important they are in getting traffic from Google Search Engine.
Importance Level: 8/10
 
2. How To Adapt Your Content Marketing Strategy To Latest Panda Updates
Why it Matters? Many sites get penalized for not following the Google content guidelines, and with each Panda Update that they release, Google is implementing more and more measures to bring down sites that have low quality and “thin” content. This makes your content marketing strategy more and more important, as it ties with your SEO strategy too. There are important guidelines to follow to ensure that your content is optimized for Google not only for today, but for the foreseeable future.
Importance Level: 8/10
 
 
3.  Is It Possible To Rank Well In Search Engines Just By Having Great Content?
Why it Matters? Some businesses focus on great content, then use that content as linkbait so that other people naturally link to their websites even without them asking for it. They do so just by providing content and experience that their visitors love. Because they provide so much value, these sites do not have to worry about getting thousands of links when they can get high quality links from reputable bloggers and site owners all over the internet who link back to them just because they like the product, service, or their experience on the company website.
Importance Level: 8/10
 
4. The Ups And Downs Of Automating Your Marketing Process
Why it Matters? Being able to automate your marketing process will save you time, but it has its downsides too. It’s important to know the ups and downs of automating your marketing process so you can make adjustments to your strategy to better fit your client’s needs. There is no hard answer, and the best way is to test it. In the short term, you will spend extra time to automate things, but in the long run, you will save a lot of time. That’s more time for you to focus on more important areas of your business.
Importance Level: 7/10
 
5. How To Use LinkedIn’s Data Export Tool For Better Ad Targeting
Why it Matters? If you want better targeting for your LinkedIn ads and get more response, one of the things you can use is LinkedIn’s Data Export Tool. You can use your own export file, as well as the data from your client’s LinkedIn profile (you can ask your clients for this) to come up with better targeting for your ads. This will optimize your ad clickthroughs, costs, and increase ROI for LinkedIn marketing efforts.
Importance Level: 4/10