Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1. Marketing Metrics & Quantum Physics
Why it matters: As you may know, everything is measurable and analytics are used to measure things, but marketing is about relationships. Page views, tweets, likes, email opens, click through and more are designed to be measured. Myopically emphasizing any one non-revenue metric — for instance, conversion rate on a landing page — runs a particularly high risk of diverging from the fundamental truth of how customers and prospects feel about your company
Important level: 7/10
2. Secrets of Successful B2B Remarketing Campaigns
Why it matters: Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid search side. From what I’ve seen, remarketing is something that companies sometimes do really right… and other times do completely wrong. Here, I’ll share the main things we’ve learned from our search B2B remarketing campaigns, from both an e-commerce and lead-gen perspective.
Important Level: 6/10
3. 4 Ways To Avoid An SEO Disaster Of Monumental Proportions
Why it matters: As we all know SEO is important for almost every online business. Having it done the right way will lead your business to growth and success. However, mistakes happen sometimes, but in order to avoid it, experience and skills are required. First you need to know what you are getting into then set proper expectations. After that you need to keep the clients involved and know when to cut your losses.
Importance level: 6/10
4. How to Build a Successful Social Media Strategy for Your Business: Setting your Goals
Why it matters: Many businesses nowadays are wasting their time and money on social media, just because they do not have clear and set goals in order to achieve the outcomes they desire for. On the other hand, they only think being presence on social networking site is enough, and it is not the right thing to do. Organizations need to design their activities depends on their goals.
Important level: 5/10
5. 7 Easy Steps to Make Your Blog A Super Sales Engine
Why it matters: A blog should an integral part of any social media, content marketing and/or search strategy aimed at attracting prospects, increasing sales and supporting customers. The challenge for many bloggers is that they haven’t done the necessary planning to make this happen. If that’s you, don’t worry you’re not alone. 66% of content marketers wing content creation according to IMN’s 2013 Content Marketing Survey.
Important level: 4/10