Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
Important Factor
1) The Crossroads of Influence Marketing
Why it matters: Influence Marketing is at a crossroad. Nowadays, influence marketing is defined by different waves of influence such as celebrity endorsements, Social scoring and business of influence. Along with that there are number of facts why businesses considering investing in influence marketing.
Important level: 7/10
2) Google+ Adds 41 New Features, Including a Redesign Stream
Why it matters: Last week, there was a huge change in Google+, there were 41 new features were added to this social platform. These features are technically based around three areas of service: Stream, Hangouts, and Photos. This social site’s new design is very responsive and allows users to adjust their screen depends on what device they are using.
Important Level: 6/10
3) 5 Tools for Reviewing social Media Performance
Why it matters: As we know that social media plays a significant role in our marketing strategy, but how to measure it is another story. “You can’t manage what you don’t measure” – Edward Deming”. Facebook, Twitters, Google+ have become the dominant players in social media platforms and therefore number of tools that review performance are designed to measure these platforms.
Important Level:5/10
4) Star Trek: 10 Content Marketing Lessons
Why it maters: We all know that Star Trek is a famous sequel, it made tones of money for the industry. Take a look at Star Trek, there are number of valuable things we can learn from it. Content marketing is the most important lesson we can learn from Star Trek. 10 lessons that Heidi mentioned in this blog is very interesting and useful for your business.
Important Level: 5/10
5) The 13 Best Mobile Applications to Help Manage Your Small Business
Why it matters: Running a small business requires you spend a lot of time and money. From being the CEO, you can be a receptionist, marketing coordinator, human resource at the same time. Handy and useful, there are mobile application that help you run your business. From managing your books, track your time, upload files to the cloud and communicate with customers.
Important Level: 4/10
