Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
Why it Matters? This majorly impacts both Display Ad campaigns and Search Ad campaigns. Googles new ‘Magazine Ads’ converts text ads into ‘display-like’ ads on publishers websites. More ads entering the market will likely result in higher CPCs and a higher ad revenue for Google. Will advertiser’s display and text ads will end up competing against each other and raising the cost-per-click?
Importance Level: 7/10
Why it Matters? Track your views on videos posted up on Facebook. Coming soon are more detailed viewership counts, the figures on the retention of your audience so you can follow their movements and greater analysis on their demographics which will allow you to identify what types of videos work with different ages or genders.
Importance Level: 6/10
Why it Matters? Having trouble keeping your social media channels up to date? Do you forget to post regularly to your followers and fans? Checkout these 5 browser extensions to increase your connection, analyse profiles, schedule content to be posted and more!
Importance Level: 5/10
Why it Matters? While responsive design is the go to option in websites these days, alternative approaches such as adaptive design should not be discarded. For super efficient page loads, tailored user experience in a more complex form, consider an adaptive website design for your website.
Importance Level: 4/10
Why it Matters? See the most popular YouTube Ads from April 2014. Sharing these around social media can help improve your reach. Can you guess number one? Spiderman and Castrol featuring Naymar are my personal favorites.
Importance Level: 2/10