Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) The Analytics Platform Wars & What They Mean To A CMO
Why it matters: The question is should you still use your current vendor or move to Google Analytics Premium. Many CMO’s are struggling with this question and also if they do, how will they integrate data? Designing an analytics architecture is a serious undertaking that will have ramifications throughout your organization. And, as data and analytics plays an increasingly greater role in your business, the significance of these architecture decisions will only increase. As the world’s #1 reseller of Google Analytics Premium, there’s no doubt we find a lot of cases where it is, in fact, a good fit — but usually not simply because of the feature set.
Important Level: 7/10
2) Facebook Offsite Conversion Tracking: How To set Conversion Value
Why it matters: From previous post, we all know that Facebook has announce the Conversion Value, however Facebook is not helpful at all for not proving any clues how to use this function. This is definitely a case of Facebook burying helpful functionality and making things way more difficult than they need to be. It would make a lot of sense to include a text field where we can enter the conversion value and then Facebook automatically includes that in the pixel. Of course, that would be too easy.
Important Level: 6/10
3) When It Comes To Social Media Sharing, Mobile Rules
Why it matters: Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done byShareThis.
The research, which compared 4.9 billion social patterns across the desktop Web and 1.2 billion social patterns across the mobile Web, alsorevealed insights into what people are sharing on what devices and which social networks are the most popular for sharing
Important Level: 6/10
4) 14 Options to Extent Content Marketing Resources
Why it matters: To extend your budget, here are 14 content marketing resources you can use. You’ll still need to modify this content to meet the specific needs of your target readers and the channel in which it is distributed. Internal content resources include a combination of personnel and budget across your organization. Think in terms of eliminating redundancies and creating content simultaneously to reduce costs. Here are 7 areas to consider within your firm.
Important Level: 5/10
5) 9 Twitters “Fails” to Avoid
Why it matters: Twitter is an ideal medium for not only keeping in touch with customers and clients, but also building and maintaining relationships with businesses, market leaders and so on. However, if abused or used inappropriately, this resource can backfire and result in unfortunate consequences for your company. Here are a few guidelines to keep in mind while using Twitter.
Important Level: 3/10