Top 5 Social Media Stories 17th March 2014

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
 
1) 5 Things An Agency Marketer NEEDS To Know!
Why it Matters? Are you working as an agency for a handfull of large (or multiple small) companies? Moz’s list of five important things to know by John Doherty will help you and the companies you are working with align your views and overall goals. Help ensure what your vision is aligns with the company’s vision that you are working with. This way, there is zero confusion on the best methods or why a particular method is being used and each party is happier.
Importance Level: 6/10
2) When Building Communities Isn’t the Best Way to Build Links
Why it Matters? With the Google algorithm updates in January and February earlier this year, a lot more emphasis was put on guest blogging with the intention to build links as a negative method of SEO. Google wanted communities to be built with industry experts leading the way. Unfortunately, with the nature of the internet, everyone is an industry leader these days. How else can you promote your business within a community without sounding like an expert, but acting like one?
Importance Level: 6/10
3) How To Benefit From The LinkedIn Publishing Platform
Why it Matters? Read up on our previous thoughts of LinkedIn. In Marketing We Trust is a big supporter of using LinkedIn as a social platform in places where it suits the company. Most rules that you follow on other social medias apply to LinkedIn as well including valuable informative content marketing, engaging with your followers and including LinkedIn in your regular social sharing management.
Importance Level: 5/10
4) Create A Winning Paid Search Strategy For The World Cup
Why it Matters? The FIFA World Cup will have audience glued to the TV for weeks on end. Similar to the Super Bowl that took place a few weeks ago, Marketers are looking for new and creative ways to boost their advertising and make the audience take note. Learn ways that search marketers are taking advantage and take note! Are you doing anything special for the biggest event on the sporting calendar?
Importance Level: 4/10
5) SEO Best Practice Tips For WordPress
Why it Matters? While this guide is for beginner SEO, there are a number of heavy hitting basics which often I see fall by the way-side on a number of medium sized websites. Ensure you have all your T’s crossed and your I’s dotted on your WordPress website. Be sure to checkout the WordPress SEO Plugin!
Importance Level: 2/10