Top 5 Social Media Stories 14th November 2014

1. Google May Have Released A Panda Refresh In The Middle Of Penguin 3.0
Why it matters? On October 17, Penguin 3.0 was released, impacting some websites, however, 7 days later on October 24, another update came unannounced (but felt by many webmasters and SEO’s all over the internet by either significant increase or decrease in traffic). It pays off to check your analytics if you got hit by this update also. This may mean the need to start making fixes to your site for some people, while confirming they’re doing right by Google’s eyes for others.
Importance level: 7/10
 
2. Facebook’s New Places Directory
Why it matter? Facebook just launched a new Facebook directory for local places. It’s still in its infancy, but over time it may become an important avenue for local businesses to get new customers. Facebook places local links will also help boost your digital marketing efforts, particularly for local keywords on search engines.
Importance level: 6/10
 
3. Your Emails May Not Be Getting To Your Subscribers – Here’s What You Can Do About It
Why it matters? If you are having problems with converting your subscribers into buyers, the problem may not be the message that you send—but that only a small percentage of the emails are getting to their inboxes. The reason for this is your IP address may have a low sender score, and the lower your sender score the more likely your messages will reach the Spam folder of your recipients. Fortunately, there are ways that you can improve your sender score to get higher email delivery rates.
Importance level: 5/10
 
4. How To Use Social Proof To Boost Website Leads And Sales
Why it matters? Here are simple ways you can use to boost your website leads and sales using 18 highly effective examples of social proof in ecommerce. These techniques are how the big online brands are doing it, however, you can implement these ideas on your site too.
Importance level: 5/10
 
5. 14 Ideas For Boosting Your Twitter Content
Why it matters? Coming up with a lot of content on Twitter can be challenging, and some businesses may run out of things to tweet about. Fortunately, there are ways that you can utilize so you can keep cranking up more content, growing your followers, and reaching a larger audience. With these strategies, you will never run out of ideas again.
Importance level: 3/10