Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) New Google Keyword Planner to Replace the Adwords Keyword Tool Soon
Why it matters: Next month, you won’t be able to find the External tool but the new Keyword Planner instead. This new tool gives data much like the External Keyword tool, but there is one big improvement – It includes searches done within specific geographic areas and you can find search volumes segmented by month, even average CPC data becomes more accurate.
Important level: 7/10
2) Facebook’s Edgerank Out – RIP Edgerank!
Why it matters: Last Tuesday, Facebook announce that Edgerank algorithm is going to be replaced. On the other hand, they will replace it with a new algorithm, along with a lot more complicated changes following by “Story bumping”, “Last Actor” and “Chronological by order”
Important level: 7/10
3) The Hidden Meaning of Offsite Conversions From Facebook Ads
Why it matters: As you may know, Facebook ads has become so powerful these days, and it is a big reason for that is conversion tracking. Conversion tracking is the ability to track whether your Facebook ads led of offsite conversions, you can then compare the cost of your ads to the direct revenue that resulted. This is how you measure ROI with Facebook ads
Important level: 5/10
4) Social Media Buying: Where Are Your Customers?
Why it matters: In order to increase social media effectiveness, there are number of ways to achieve it, apart of that, there are six specific ways; 2 out of 5 social media users purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook or Pinterest. Discount retailers get the lion’s share of social media. Product category is associated with social media platforms. Purchase intent correlates with social media purchasing. 50% of social media related purchasing occurs within one week of social media activity. 70% of mobile social media shoppers are men.
Important level: 4/10
5)The Find: Mobile Now 35 Percent of Our Traffic
Why it matters: TheFind is one of the most popular online shopping site has found that it is up to 35% traffic of their website is from Mobile. Their mobile app now becomes more personalized as users engage with them. Clearly that mobile marketing has become more important and it is a “must do” on the list for every business.
Important level: 3/10