Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
Important Factor
1. 4 Creative Ways to Target Your Email List with Facebook Custom Audiences
Why it matters: It can be consider a creative way have access to Custom Audiences via the self-serve ad tool and Power Editor where you can target your customers in Facebook ads, whether they are fans or not already. This article will suggest you for creative ways to target your email list with Facebook Custom Audiences.
Important Level: 5/10
2. Why It’s Important to Connect Your Offline and Online Marketing
Why it matters: All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.
Important level: 5/10
3. 2014: The Future of Content Marketing and Media
Why it matters: It is almost Christmas again, and it is time to reform and figure out the trend of your marketing strategy for the coming year. For most of businesses, it is significantly important because there will be many exciting opportunities for forward future where information delivery facilitates and drives real results for both businesses and customers. From mobilizing your company to understand your customers, along with that businesses need to tailor the right social media vehicles for end-user.
Important Level: 5/10
4. 9 Social Media Tools To Save You Tons of Time
Why it matters: As many of you many know social media is one of the most important tools for businesses to reach out to their desire market. However in order maximize the efficiency of social media, it has to be done properly, assisted by number of useful tools. Some of you many already know these tools but for your information, they are quiet important to majority of marketers. They are Tagboard, Social Oomph, Hootsuite, Social Mention, Sprout Social, Google Alerts, Rescuse Time, Swayy, Inkybee.
Important level: 4/10
5. Pinterest release top pinners API
Why it matters: Pinterest, one of the fastest growing, biggest ecommerce store ally is rolling out its API for top pinners. Pinterest will release “multiple APIs” to its partners over the coming weeks, including a Top Pins API, domain Search, most recent and related Pins. For companies leveraging this medium, the ability to engage their audience with the medium is a sure way to increase engagement and repeat visit rate.
