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Reduced acquisition cost by transforming SEO into a major lead acquisition channel
In Marketing We Trust helped take SEO “Out of the basement” and gain a large share of voice for Online Vocational Education
What we did
Turning a small site into a leading voice in online education resulted from an evolving plan over 3 years. The effort focused on revenue-driving key terms first, then building supporting content to help prospective students along their purchasing journey.
With the support of In Marketing We Trust, Open Colleges fixed and reduced the risk of future penalties, created engaging content and increased our SEO leads by 95% YoY.
Increase in organic traffic in 3 years
Return on Marketing Investment
Joao da Costa
Head of SEO
Coming from an agency environment myself, I was a bit dubious of any SEO company working for me as a client. Turns out that Freddy Chanut and the team at In Marketing We Trust are more than just an agency that delivers work. They are truly committed to understanding and doing the right thing for our channel and our business.
With their help, we have fixed and reduced our risk of future penalties, created engaging content and increased our SEO leads by 95% YoY.