How improving the connection between multiple critical marketing systems enabled Open Colleges to create exclusion lists and focus on targeting the right users.
What we did
Combining data from Google Analytics, Google Tag Manager, and Salesforce allowed us to create a unified view of the customer journey for Open Colleges. This was done to reduce some of the barriers between the sales and marketing teams, and potentially shorten the sales cycle, and improve marketing investment.
We were able to assist Open Colleges in achieving their goals and make a $200,000 per month saving on media fees, by implementing an analytics strategy that drove insights and helped to understand their customers better.