An online education SEM case study by In Marketing We Trust
This client did not have any online presence before we took on their account. Hence we have shown improvement in the account over time.
This being a new account, we experimented various strategies to increase ad exposure to relevant traffic and this caused an impression drop by 34.06%.
Throughout the year we focused on building a good account history by ensuring the ads show only to relevant traffic and filter irrelevant traffic.
The results in more details:
Performance increase in time for peak season
Clicks increased by 132.52% and CTR by 252.62%.
The relevant traffic constantly kept improving as the bounce rate dropped by 18.59%
Pages per visit increased by 63.29%
Average visit duration increased by 367.31%.
Slight increase in avg. CPC due to increased competition in a very competitive industry