May The Fourth Be With You – Top 7 Jedi Marketing Techniques

by | May 5, 2014

5 min read

Yes, I know it is 5th May, but we needed an extra day to make the jump into lightspeed.

Here at In The Rebellion We Trust, we make any excuse to celebrate an unofficial geek public holiday! We have scoured the Galaxy in search of the best content to bring you the the latest StarWars related news.
1) The Cast for Star Wars VII has been Announced
You may not like Lucasarts for selling the franchise, but you have to admit Disney can make movies right. On Tuesday, it was announced who would acting along side the cast of the original trilogy including Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
The new cast includes John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, and Max von Sydow.

2) Star Wars Expanded Universe will not be kept for movies VII-IX
While this makes Star Wars traditionalist everywhere cry in agony, it is not all bad. “In order to give maximum creative freedom to the filmmakers and also preserve an element of surprise and discovery for the audience, Star Wars Episodes VII-IX will not tell the same story told in the post-Return of the Jedi Expanded Universe.” Consider it a way to breed new life into an older franchise. I am in love with the Young Jedi Knight series by Kevin J. Anderson and Rebecca Moesta.
3) Brands doing Social Media RIGHT!
Brands have taken to social media (particularly Twitter) to communicate with their customers. Brands such as Oreo, Microsoft, Mountain Dew, IMDB and even NASA have used StarWars day to promote themselves. Wizards of the Coast, of Hasbro, have made a slideshow of Twitter post of their head designer and prominent media figure, Mark Rosewater, in a number of StarWars costumes.
For more brands engaging in #MayTheFourth check out this Mashable article.
4) Star Wars Personality Chart
Ever wonder if you are more of a Skywalker or a Palpatine? Jar Jar Binks or a C3PO? has created this amazing chart lining you with 16 different Star Wars characters. While some consider personality charts in the same realm of astrology, others click, fill out and share over Facebook every single one they can get their hands on. Which ever way you look at them, they are fun to compare with friends. I am Obi-wan, let us know which you most closely align with!
5) Star Wars Mobile Apps

Tiny Death Star

What better way to spend a lazy Sunday by playing Star Wars themed games. For the mobile there is StarWars Angry Birds in Google Play or the Apple App Store, StarWars Assault Team (Google Play or Apple App Store) and my personal favorite, StarWars Tiny Deathstar! (Google Play or Apple App Store)
Alternatively, you can dust off your your Xbox 360 or PS3 to play Star Wars Forced Unleashed II: Ultimate Sith Edition and throw stormtroopers across the room.
6) Simon Pegg and Nick Frosts’ StarWars

7) Cantina Band Auditions

Do you think we missed something? Comment below with awesome content you have found on the web.

May The Force Be With You,
From In The Rebellion We Trust.

Kirsten Tanner

Recommended for you

Get Our Newsletter

Sign up for our newsletter and receive monthly updates on what we’ve been up to, digital marketing news and more.

Your personal information will not be shared, and we don’t like mail spam or pushy salesmen either!