From increased bookings to higher click-through rates: discover how we helped businesses in the travel industry go places.
$72,000
saved per year
32hrs
of resourcing saved each month
Case Studies
- SEO
- GA Migration
148%
increase in conversion rate for Globus
178%
increase in booking enquiries
- Paid Media
- SEO
1900+
conversions
10%
click-through rate
- Paid Media
182%
uplift in performance vs benchmark
14%
performance gain through format testing
- Data & Analytics
- SEO
50,000+
links pointing to 404 page errors removed
25%
of unnecessary links removed
54%
increase in conversions after chatbot implemented
8.3%
of sales revenue from chatbot users
473%
increase in conversions
73%
increase in click-through rate
38%
reduction in discrepancy between Google Analytics and client system
13.24%
of traffic was previously unidentified - an increase in accuracy for key pages
Specialist Team
Frederic Chanut
Chief Innovation Officer
Frederic Chanut is the Founder and Chief Innovation Officer at In Marketing We Trust, where he has been leading innovation…
Chief Innovation Officer. Author of all things cool at In Marketing We Trust.
View bio
Clients
Technology Partners / Certifications
Testimonials
Emily Callahan
Product Owner
We enlisted In Marketing We Trust to help our new Australian division get one step ahead of the content marketing game.
The team has complimented ours perfectly, providing essential training, delivering high quality links, and advising us on how to get the most from our blog b...
Julien Perreard
SEO Manager
The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on site issues across our 18 million page website. Their deep understanding of complex sites’ issues and pragmatic a...
Louise Percy
Digital Marketing Manager
Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skillsets to plug any holes you have internally....
Antje Lauterbach
Marketing Manager International
I worked with In Marketing We Trust on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a resu...
Keith Mason
Founder
In Marketing We Trust has taken a systematic approach to improving our paid social campaigns in a number of ways, working with us to identify areas of improvement and optimisation to ensure each dollar we spend is accounted for more effectively and is working harder. This has inv...
Lilly McVea
Digital Marketing Manager
You’ve been one of the best agencies I’ve worked with … and this is something I’ll carry into the future with me … No doubt we will work together again. Thank you for your fabulous work across our accounts so far – we’ve had so much on the move and you’ve managed ...
Julie Lane
Digital Marketing Manager
YHA have worked with in Marketing We Trust for a few years now. Freddy and the team are knowledgeable, capable and professional. They understand our business and our SEO requirements, and have developed strategies and tactics to help us achieve our objectives. The results speak f...
Tania Fernandez
Digital Marketing Manager
Thank you In Marketing We Trust team for being a great support during the set up and roll out of this very new “Chatbot” tool. With my curious nature, I was eager to launch the Chatbot to enhance the user experience onsite and of course as a new revenue generating tool. I was...
Louise Percy
Digital Marketing Manager
Always available, honest feedback even if we might not want to hear it, care about the business rather than just how much money you can get out of us...
Insights
14 February, 2023 by Kirsten Tanner
Our Library Scheme at MeasureCamp Melbourne
We had a great time at MeasureCamp Melbourne on Saturday. Besides all…
8 February, 2023 by James Bardsley
AI Text Detection: How Accurate Are AI Detection Tools & Can We Bypass Them?
With AI text becoming increasingly popular you’ve probably wondered (like the rest…
7 February, 2023 by Benoit Weber
GA4 Jumpstart Update: We’ll Soon Configure Google Analytics 4 For You
Google has recently sent out an email to all Universal Analytics users…
10 January, 2023 by Kirsten Tanner
In Marketing We Trust is Now a Member of the IAB
We are excited to announce that In Marketing We Trust is now…
16 December, 2022 by Kirsten Tanner
Google This Week: December 2022 Link Spam Update, E-E-A-T, & More
A lot of interesting things happened with the launch of the December…
2 December, 2022 by Kirsten Tanner
Google This Week: Side Rail Ads, New Metrics to GA4 Reports, & More
A lot of interesting things happened at Google this week with a…
25 November, 2022 by Kirsten Tanner
Google This Week: Google Search Ranking Systems, Policy Circumvention, & More
A lot of interesting things happened at Google this week with Google’s…
18 November, 2022 by Kirsten Tanner
Google This Week: Shopping Tabs Listing in Search Console & More
There have been some exciting developments at Google This Week with the…
11 November, 2022 by Kirsten Tanner
Google This Week: Custom Dimensions in GA4 Reports, Deprecation of Similar Audiences, & More
A lot of interesting things happened at Google this week the global…
9 November, 2022 by Kirsten Tanner
TrustED Conf 2022 Recap
TrustED Conf is our annual team meet-up; a week-long training, planning and…
