How to Obtain the Google Analytics Certification

by | Oct 23, 2019

How to obtain the google analytics certification
6 min read

Learn how to obtain the Google Analytics Certification fast and retain all the valuable information you learn during your Google Analytics training.

What is the Google Analytics Individual Qualification (GAIQ)?

The GAIQ is a demonstration of proficiency in Google Analytics awarded to anyone who has passed the Analytics IQ exam. You do not need to be an Analytics expert to attempt the exam but we will help get you there before you try. Once you’ve passed the exam your certificate is valid for 12 months. You will need to retake the exam each year to retain your qualification.

What Are the Benefits of Being Certified?

Not only will the GAIQ demonstrate your skill and understanding of the fundamentals of digital analytics, the training will also further your knowledge of Google Analytics features. The test is also updated each year to accommodate for updates and changes to Google Analytics and best practices. This ensures you’re staying up to date with the latest Google Analytics features and information.

What’s covered?

  • Planning and principles
  • Implementation
  • Data collection
  • Configuration and administration
  • Conversion
  • Attribution
  • Reports
  • Metrics
  • Dimensions

While passing the Google Analytics IQ exam does show a level of proficiency in the tool and digital analytics as a whole, it does not necessarily make you a Google Analytics expert. However, it will certainly help you get there. You will need to work with Google Analytics regularly and know exactly how to get the data and insights your business needs to be called an expert.



How to Obtain Your Google Analytics Certification

You have to go through the Google Academy courses to get all of the tools and knowledge you need to pass the certification exam. The Google Academy courses are free to take and always available.

You’ll learn about:

  • How Google Analytics works
  • Implementation
  • Views and filters
  • Overview and full reports
  • Dashboards and shortcuts
  • Basic campaign and conversion tracking
  • Goals
  • Data collection
  • Categorising users and sessions
  • Configuration settings
  • Storing data and generating reports
  • Creating a measurement plan
  • Custom dimensions
  • Custom metrics
  • Event tracking
  • Segmentation
  • Custom reports
  • Remarketing

Go to the Google Analytics Individual Qualification site and create an account or log in to take the exam.


How to Study Using Google Analytics Training?

Google recommends you take Google Analytics for Beginners and Advanced Google Analytics courses before attempting the exam. Both courses are primarily video-based, but you get the option to read through them. We suggest watching the videos and reading the transcripts while highlighting text to make notes. The videos are great for visual and auditory learners, however, you might prefer to also print out the transcripts if you learn better by reading. We heavily suggest ensuring you still take the time to watch the videos as you won’t get as much context in the transcripts alone.

It’s also a good idea to bookmark certain videos you’re struggling with as there are some you may need to watch multiple times to ensure you retain the information. You will not have time during the exam to read up on something you’ve forgotten so make sure to take lots of notes.

How Does the GAIQ Exam Work?

The GAIQ exam has 70 multiple-choice questions. The questions are random, meaning you’ll get different questions if you have to take the exam more than once. You have 1.5 hours to complete the exam from the time you start. It sounds like a long time but with 70 questions this means you won’t have time to learn as you go. Make sure you know your stuff before starting!

You’ll have to get at least 56 questions (80%) correct on the exam to pass and earn your Google Analytics Certification. If you don’t pass the exam, you have to wait 24 hours before you attempt it again. There is no penalty for failing the exam.

How Can In Marketing We Trust Help With Custom Training and Google Analytics Services?

While you may not be an Analytics expert even if you do pass the GAIQ, we’re here to help. As a Google Analytics Partner, we offer expert Google analytics audits, implementation, analysis and data science services.

If you’re looking to become a true analytics expert and not just pass your Google Analytics exam, we offer custom analytics training tailored to your needs and experience. Contact us to book a free consultation.

Benoit Weber

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