It’s been a particularly quiet week at Google This Week but we’ve still got you covered with all the latest. YouTube has updated its features for a better mobile experience, you can now link Google Ads to Ads Data Hub and import directly into Google Sheets.
ICYMI, here’s what happened at Google This Week.
- YouTube Updates Features for Better Mobile Viewing
- Link Google Ads to Ads Data Hub
- Import Google Ads Data into Google Sheets
- Google to Finally Deprecate Data-vocabulary.org
- Google Testing Short Videos Carousel in Search
- Misclassified Google Discover Data as Video in Performance Report
YouTube Updates Features for Better Mobile Viewing
YouTube is rolling out new features for a better mobile user experience. The biggest update is to video chapters, which includes a new list view which can be brought up by clicking the chapter title in the player.
Other changes include moving the closed captions button and autoplay toggle. It’s also now easier to enter and exit full screen by swiping up or down. YouTube is also now showing suggested actions, like prompting you to rotate your screen. They’ve also introduced a new digital wellbeing tool so you can set reminders to stop watching and go to bed.
Link Google Ads to Ads Data Hub
You can now link your Google Ads account to Ads Data Hub directly in the interface. By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. For example, you can now more easily combine your CRM and Google Ads data and view how your ads are being served to existing and new customers.
Import Google Ads Data into Google Sheets
Google has released an add-on so you can easily import your Google Ads data into Google Sheets. This was previously a lot of manual work to do but now you can easily import and create custom reports using your Google Ads data. You can find the tool via the ‘Get add-ons’ dropdown in Sheets and search for Google Ads. Then simply click to install.
Google to Finally Deprecate Data-vocabulary.org
Last time we heard about Google sunsetting support for data-vocabulary.org was back in June, after being pushed back in April. However, Google has still been supporting it. Now, Google says it will be deprecated on January 31, 2021, and will no longer be eligible for Google search results features and enhancements.
Please take note ✍️ – from January 31, 2021 https://t.co/N98EXC0sAE markup will stop being eligible for Google search result features and enhancements. Read more at https://t.co/n8qsme2Rpc https://t.co/aJfMewEZ4N
— Google Webmasters (@googlewmc) October 30, 2020
Google Testing Short Videos Carousel in Search
Google appears to be testing a new type of carousel in Google Search results. This one is a carousel of “short videos” and was first spotted on a recipe search by Saad AK on Twitter. This appears to be a test as we cannot replicate. Are you seeing the short videos carousel?
I am seeing “Short Videos” carousel on mobile. But not for every query. It’s rare I guess.
Query was: Biryani
Sending to @rustybrick SIR.
CC: @Suzzicks MAM. pic.twitter.com/3Wf0FnPuxg
— Saad AK (@SaadAlikhan1994) November 2, 2020
Misclassified Google Discover Data as Video in Performance Report
Google documented that last month on October 28, it misclassified some Google Discover data as video in the Performance report. Google said:
“A previous issue in which some Discover data were mis-classified as video in the Performance report has been fixed. Because of this, you may see a drop in your Discover report’s video appearance statistics. This mis-classification did not affect Discover results for users, only the data reporting.”
An important note is that this does not affect your Google Discover traffic, it is only a reporting issue.
Thank You for Reading
Have you noticed any changes from Google this week?
Check back next Friday for the latest from Google This Week.