4 min read

It’s been a particularly quiet week at Google This Week but we’ve still got you covered with all the latest. YouTube has updated its features for a better mobile experience, you can now link Google Ads to Ads Data Hub and import directly into Google Sheets.

ICYMI, here’s what happened at Google This Week.

YouTube Updates Features for Better Mobile Viewing

YouTube is rolling out new features for a better mobile user experience. The biggest update is to video chapters, which includes a new list view which can be brought up by clicking the chapter title in the player.

YouTube video chapters for mobile viewing

Other changes include moving the closed captions button and autoplay toggle. It’s also now easier to enter and exit full screen by swiping up or down. YouTube is also now showing suggested actions, like prompting you to rotate your screen. They’ve also introduced a new digital wellbeing tool so you can set reminders to stop watching and go to bed.

YouTube setting reminders for mobile viewing

 

Link Google Ads to Ads Data Hub

You can now link your Google Ads account to Ads Data Hub directly in the interface. By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. For example, you can now more easily combine your CRM and Google Ads data and view how your ads are being served to existing and new customers.

Link Google Ads to Ads Data Hub

 

Import Google Ads Data into Google Sheets

Google has released an add-on so you can easily import your Google Ads data into Google Sheets. This was previously a lot of manual work to do but now you can easily import and create custom reports using your Google Ads data. You can find the tool via the ‘Get add-ons’ dropdown in Sheets and search for Google Ads. Then simply click to install.

Import Google Ads Data into Google Sheets

 

Google to Finally Deprecate Data-vocabulary.org

Last time we heard about Google sunsetting support for data-vocabulary.org was back in June, after being pushed back in April. However, Google has still been supporting it. Now, Google says it will be deprecated on January 31, 2021, and will no longer be eligible for Google search results features and enhancements.

 

Google Testing Short Videos Carousel in Search

Google appears to be testing a new type of carousel in Google Search results. This one is a carousel of “short videos” and was first spotted on a recipe search by Saad AK on Twitter. This appears to be a test as we cannot replicate. Are you seeing the short videos carousel?

Misclassified Google Discover Data as Video in Performance Report

Google documented that last month on October 28, it misclassified some Google Discover data as video in the Performance report. Google said:

“A previous issue in which some Discover data were mis-classified as video in the Performance report has been fixed. Because of this, you may see a drop in your Discover report’s video appearance statistics. This mis-classification did not affect Discover results for users, only the data reporting.”

An important note is that this does not affect your Google Discover traffic, it is only a reporting issue.

 

Thank You for Reading

Have you noticed any changes from Google this week?

Check back next Friday for the latest from Google This Week.

Paul Hewett

Paul Hewett

Commercial Director & Consultant at In Marketing We Trust. Spends his day applying creativity and technology to provide growth for ambitious brands. First job was in the circus!

Leave a Reply