Google This Week: Side Rail Ads, New Metrics to GA4 Reports, & More

by | Dec 2, 2022

Google This Week
3 min read
A lot of interesting things happened at Google this week with a new AdSense ad format called side rail ads, new metrics to GA4 reports, and more.

ICYMI, here’s what happened at Google This Week.

New Metrics to GA4 Reports

Google Analytics has added two new metrics to GA4 properties, with views per session and average session duration, that provide more insight into how many pages visitors view and how long they stay.

Carly Boddy, Product Manager at Google Analytics, shows how to add these metrics when building custom reports:

Updated D&V360 Account Level Suspensions Policy

Google is updating its Display and Video 360 suspensions policy at the account level. The dedicated policy page will specify that violation of the following policies will lead to an advertiser’s account suspension.

The new policy page will also detail that a partner account will be suspended if advertisers within the partner have repeatedly or predominantly engaged in egregious policy violations.

Improved Google Discover Performance Reports

Google has announced an improvement to its system for counting Discover clicks and impressions. As a result, you might see an increase in your Discover data that more accurately reflect your site’s appearance in Discover.

If you log in to Google Search Console and see a Discover report, you may see an annotation on November 28th.

New Google AdSense Format: Side Rail Ads

Google has announced a new AdSense ad format named “side rail ads“. Side rail ads stick to the sides of your web pages when the user viewing the page is on a widescreen device, such as a desktop computer.side rail ads

If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022.

Thank You for Reading

Have you noticed the rollout of side rail ads, or any other changes from Google this week?

Check back next Friday for the latest from Google This Week.

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Kirsten Tanner
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