This week, a lot of interesting updates from Google with a new guide for search ads automation, added learning video rich results, Google Analytics behavioural modelling for consent mode, and more.
ICYMI, here’s what happened at Google This Week.
- Google Ads Under Review Status Now Won’t Trigger Ads
- News Performance Report Issue in Google Search Console
- Google Drops Support for Job Training Structured Data
- New Ad Formats and Privacy-Safe Signals
- Related Video Extensions for YouTube Now Available Globally
- Google Adds Learning Video Rich Results
- Google Help Document Adds Author Markup Best Practices
- New Guide for Search Ads Automation & Keyword Matching
- Google Analytics Behavioural Modelling for Consent Mode
Google Ads Under Review Status Now Won’t Trigger Ads
Google updated its Google Ads policy saying that keywords won’t be able to trigger ads until they’ve been reviewed. This is effective immediately and will be fully ramped up and enforced within two months.
Keywords with the “under review” status won’t be able to trigger ads until it’s been reviewed. Ad reviews can take up to one business day, so make sure to plan properly with your Google Ads campaigns.
News Performance Report Issue in Google Search Console
Google Search Console’s News performance report had a logging error, which may have resulted in displaying a drop in impressions and clicks from Google News. Google said this was just a reporting glitch, and it had no real impact on how your site was ranking or serving in Google News.
The timeframe where Google had this logging error was between May 12, 2022, through May 26, 2022.
Google Drops Support for Job Training Structured Data
Google has dropped support for job training structured data and rich results in Google Search. Google said that based on its initial tests with a group of site owners, they “found that it wasn’t useful for the ecosystem at scale”.
The search company added that this does not affect any other features that may use Job training markup. Google also encourages users to “leave the markup on your site so that search engines can better understand your web page“.
New Ad Formats and Privacy-Safe Signals
Google Display & Video 360 announced that it’s enhancing the platforms to enable users for a privacy-first future while growing users’ business through new ad formats. This includes a new form of ads for Connected TV (CTV), Machine learning and automation updates, and new privacy-safe signals.
New ad formats will make it easier to test out reaching the target audience in places that haven’t before.
Related Video Extensions for YouTube Now Available Globally
Google Display & Video 360 announced that related video extensions are now globally available to all advertisers for YouTube.
With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.
Google Analytics 101: Everything you need to know about Google Analytics 4
Google Adds Learning Video Rich Results
Google launched ‘learning video rich results’ with structured data markup support. This is a new form of rich results available in English desktop and mobile search results, specifically for searches related to academic learning content.
Google said these are videos that provide “educational level and concept and skills covered in the video” that have learning-specific information with structured data.
Google Help Document Adds Author Markup Best Practices
Google has added a new section to the Article structured data documentation for author markup best practices. Google recommends following these practices when specifying authors “to help Google best understand and represent the author of the content”.
The new best practices include points like specifying multiple authors when applicable, using the additional fields that are available, including all authors in the markup, using the appropriate author type, and only specifying the author’s name in the author.name property.
New Guide for Search Ads Automation & Keyword Matching
Google shared a new resource about the Search Ads Automation guide “to help provide a fuller picture and more transparency around how search ads automation works“. It covers features of Search ads automation, including Smart Bidding, broad match and RSAs.
Google also created a new keyword matching guide help resource to help explain Google’s keyword matching systems. It dives into more information (with new details) on how keyword matching works, what this means for account structure and much more.
Google Analytics Behavioural Modelling for Consent Mode
Google Analytics introduced behavioural modelling for consent mode, which aims at filling the data gap by modelling the behaviour of users who decline analytics cookies based on the behaviour of similar users who accept analytics cookies.
Behavioural modelling estimates data based on user and session metrics, such as daily active users and conversion rate, that may be unobservable when identifiers like cookies or user IDs are not fully available.
Thank You for Reading
Have you read the new guide for search ads automation or any other changes from Google this week?
Check back next Friday for the latest from Google This Week.
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