Exciting updates at Google This Week with YouTube’s 2022 Roadmap For Shopping Features, Revamped Search Ads 360, Google Ads API V10, and more.
ICYMI, here’s what happened at Google This Week.
- Google Adds New Exposure Frequency Controls For CTV Campaigns
- Google Launches Revamped Search Ads 360
- Google Ads API V10 Is Now Available
- Google Chrome Reinvents Browser History as “Journeys”
- YouTube’s 2022 Roadmap Includes Shopping Features, Shorts And More
Google Adds New Exposure Frequency Controls For CTV Campaigns
Google has added new exposure frequency controls with the capacity for Google advertisers to manage the frequency of exposure to their CTV campaigns per viewer, enabling broader exposure for lower cost, while also avoiding over-saturation, and potential annoyance, with their ads.
Google will use YouTube data, and the IAB standard Identifier for Advertising, to determine ad exposure, and limit showing your ad to the same viewers.
Google Launches Revamped Search Ads 360
Google announced an updated Search Ads 360 platform, which will provide more management options for your Google Ads campaigns, in a more streamlined, integrated platform, a refreshed UI, while also incorporating Google’s latest advanced advertising features.
Google’s also added more options for centralizing and scaling tasks, including campaign management, automated rules and labels, and more. It’s also updated its automated campaign building features, and launched a new “Performance Center” to help users better plan their media budgets.
The new Search Ads 360 experience is rolling out to users ‘over the next couple of months’.
Google Ads API V10 Is Now Available
Google announced the release of its Google Ads API v10. To use the new features, advertisers must upgrade their client libraries and client code. Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns.
The new features. Updates in Google Ads API v10 includes:
- Smart Campaigns are now out of beta and generally available.
- Performance Max campaigns now support asset group signals.
- Support for Local Services Ads campaigns as an open beta.
- Addition of the Audience resource, which can be used as a criterion type.
- Addition of a new ExperimentService, which replaces the deprecated campaign experiments.
- Addition of a new meta parameter, omit_unselected_resource_names, which can be used to make GoogleAdsService return only resource name fields that you explicitly request in the SELECT cause of your query.
Google Chrome Reinvents Browser History as “Journeys”
Google Chrome is officially rolling out ‘Journeys‘, a feature that lets you revisit your old browsing sessions based on the subject matter you were searching for. Go to History > Show Full History. In the search box, you would type in a topic.
Google explained how to use the feature saying “When you type a related word into your search bar and click on ‘Resume your research’ or visit the Chrome History Journeys page, you see a list of relevant sites you visited and can quickly pick up where you left off, whether it was earlier today or weeks ago.”
YouTube’s 2022 Roadmap Includes Shopping Features, Shorts And More
YouTube will be introducing new tools to help creators make more money from their content, including monetization features for YouTube Shorts, e-commerce function for YouTube videos, & tools that would let YouTubers sell content as non-fungible tokens, or NFTs.
YouTube is also introducing a handful of other features this year that will help creators generate new content. New insights will be added to YouTube Studio that the company says will help creators understand how viewers are interacting with their contact and help spark ideas for new videos.
Additionally, YouTube this year will roll out the ability for creators to go live together, once again boosting interactivity and working around the problem of coming up short for things to talk about with viewers.
Thank You for Reading
Have you noticed the release of Google Ads API V10 or any other changes from Google this week?
Check back next Friday for the latest from Google This Week.
