ICYMI, here’s what happened at Google This Week.
- Updated Target Return on Ad Spend Bid strategy
- New YouTube Update to Show Personal Health Stories
- Deprecation of Popular Video Bid Adjustment
- Google’s New Tagging Capabilities
- New Google Ads Feature on Experiments Page
- Data Logging Issue in Search Console on September 21st
- Updated Local Review Guidelines
- Discontinued Store Visits Reporting in Google Analytics
- Automatic RSA Assets Creation
- New Targeting Option in Google Ads
Updated Target Return on Ad Spend Bid strategy
Google Analytics has announced an update to the Target Return on Ad Spend for ad revenue that will allow advertisers to directly improve revenue earned from ads shown in the app.
This means that advertisers can now focus on acquiring players who engage with ads at scale and dynamically pay depending on how likely a player is to engage with in-app ads.
New YouTube Update to Show Personal Health Stories
YouTube has updated the way it delivers search results for health-related queries by adding a section dedicated to personal stories from patients. This update is in response to the way people search for videos related to health conditions.
When users search for topics related to a health condition, YouTube will return a carousel of videos with people sharing personal stories about the condition.
Deprecation of Popular Video Bid Adjustment
Google Display & Video 360 has announced that the Popular Video Bid Adjustment option will be fully deprecated in October 2022. The Popular Video Bid Adjustment was previously removed at campaign creation.
The top content bid modifier values will automatically be updated to 0%.
Google’s New Tagging Capabilities
Google has made it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics.
Users can now quickly determine whether a Google tag has been implemented on all its website’s pages using the new Tag Coverage Summary.
New Google Ads Feature on Experiments Page
Google Ads has announced a new feature that allows users to apply a recommendation as an experiment on the Experiments page.
Users can set up an experiment where they can compare their base campaign to a trial campaign, which will have the recommendation applied.
Currently, this functionality is available for the broad match and target return on advertising spend recommendations.
Data Logging Issue in Google Search Console on September 21st
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view the report, you should see an annotation with an explanation.
Here is a screenshot of a report with annotation:
Updated Local Review Guidelines
Google has updated its policies on contributed local reviews. The new line that was added to the contributed guidelines is about “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers“.
Discontinued Store Visits Reporting in Google Analytics
Google Analytics has announced that store visits will no longer collect new data after Oct 31, 2022. The store visits metric is an estimate of the number of people who visited a physical location after visiting its website.
Store Visits is currently unavailable in GA4, so Google Ads will be the main place the metric is still available moving forward.
Automatic RSA Assets Creation
Google has announced a new setting in beta that allows the ability to automatically create RSA assets using your website, landing pages, or existing keywords.
When your ad is eligible to serve for a query, the system will look at the pool of eligible assets (both advertiser provided and automatically created) and select the assets that are predicted to perform best.
New Targeting Option in Google Ads
Google Ads has announced an update for app marketers designed to increase revenue earned from in-app advertisements. Google Ads’ app campaigns now allow advertisers to target people with an affinity for clicking on ads within apps.
The new targeting option is Target Return On Ad spend for ad revenue. With tROAS for ad revenue, ad spend is determined by how likely a user is to click on in-app ads.
Thank You for Reading
Have you noticed the changes within Google Search Console due to the recent data logging issue, or any other changes from Google this week?
Check back next Friday for the latest from Google This Week.
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