Frederic (aka Freddy Chanut) is a Digital Marketing expert and Managing Director of In Marketing We Trust, a global digital marketing agency specialised in the travel & tourism industry.
Frederic honed his skills through work in Europe, the US and Australia for a number.
Prior to establishing In Marketing We Trust, Frederic worked on numerous high-profile travel businesses (Orbitz, AMEX, Mastercard) helping them develop digital marketing strategies and assets.
Claim to fame
In his assignment with Orbitz, he looked after complex enterprise Inbound Marketing and SEO projects including the:
- Upgrade of 29 sites in 17 different languages
- Recruitment and development of a whole new team
- Recovery from 2 google penalties
- Growth of Asian market share by 30% for local brand HotelClub,
- All of that in less than 6 months
Consulting Expertise
Freddy Chanut enjoys helping businesses ‘earn’ their customers trust and patronage.
Some of Frederic’s approach to marketing:
- Data-Driven – Provides clients with practical business advice based on customer feedback and analytics
- Think pragmatically – Help businesses identify and track the most impactful metrics for their business
- Holistic approach – Develop a range of marketing multi-channel initiatives in a cohesive view
- Get Things Done – hands-on approach to deliver. Lean startup and Agile methods are his favourites.
Commercial Expertise
As a Digital Marketing Specialist, Frederic has worked for companies across the travel and tourism vertical from SMEs to international corporations including:
Expedia, Orbitz, American Express, Club Med, YHA, Columbus Direct, Roomorama and many more.
Frederic helped apply strategies and solutions for companies outside the travel space:
eBay/Gumtree/Ticketbis, HP, Fuji-Xerox, Westpac, Ozforex, Salmat, University of Phoenix/Open Colleges, Just East/Menulog, Kaseya
Next Chapter
Freddy is actively working on developing Machine Learning and Artificial Intelligence solutions for the travel space.
His team is upscaling and training to become the next generation of digital marketers.
Qualifications/Affiliations
- Inbound Marketing University, High Distinction
- Machine Learning Certificate – Stanford University
- Digital Marketing Certificate, ADMA Sydney
- Google Adwords and Analytics certified practitioner
- MIB Macquarie University, Sydney
- MBA exchange Fudan University, Shanghai
- Industry Program R.Karl University, Heidelberg Germany
- BE, International Trade, ISEG, Lyon France
Personal
When not at work, Freddy pretends to be a true blue Aussie by surfing and being part of the Manly Lifesaving Club.
He also tends to take impractical vehicles and drive them to remote places in the name of charity.
He rarely and poorly blogs about his adventures here.
Follow Freddy on Linkedin.com
