How to find the best Keywords

by | Oct 23, 2011

4 min read

How to deal with Keywords Difficulty

In order to have a successful SEO campaign, you must choose the right keywords for optimization. Do not choose the wrong ones if you don’t want to lose money and time. Look into what web users are looking for, find out what the competition chooses, and then decide on the keywords you want to optimize. The words must represent best your website, so the research you previously make should be very detailed.

How to target the Top Keywords

Make a list of the keywords that are searched daily. Do not choose only popular words, but also words that could be positioned higher with a minimal effort. If the competition is rough concerning the chosen keywords, then it is likely that you won’t make it in succeeding to place your website among the first ten.

If you can’t get your site on Google’s first page, rethink your keywords

You can’t count on the fact that sites situated after the first 50 sometimes get decent traffic. You must try getting to the top, and then thinking how to stay there as long as possible.

Don’t quit if the best keywords are taken. You can choose some that aren’t so lucrative, thus having less competition.  SEO experts sustain it is possible to obtain great results even with low volume search keywords. But to do this, you should estimate how hard it will be to rank well for some words.

Come back on Earth

Make sure to use the best tools to see how difficult it would be to rank well for the keywords you want. These kinds of tools can be found on the web. You can choose some of them to help you, like the Cached’s Keyword Difficulty Tool or the Seomoz’s Keyword Difficulty Tool.

Before starting the optimization, make sure you choose at least two tools, so you can double check the keywords. check keyword phrases make sure that everything is in order. You will be amazed to see how different the difficulty for similar keywords can be. For example, if you optimize a financial site where words like money, banks or credits are often used, percentages or scales of the difficulty of these words are very diverse.

Be sure to remember bookmarking the tools you use more often, as they can be very useful in the future. After optimizing the site for the selected keywords, remember to check the difficulty of them from time to time, as percentages and scales may change.  If you need help with the keyword selection, fell free to contact us and we will help you find the best opportunities for you.


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