It has been a great month in digital marketing with Twitter’s new TikTok-like video feature, new Instagram ad options, TikTok’s automated smart performance campaigns, new Apple ad placement options, and more.
ICYMI, here’s what happened in digital marketing in October.
- Meta’s New Features to ‘Call Ads’
- Twitter’s New TikTok-like Video Feature
- Facebook’s New In-App Browser For Android
- Edit Button for Twitter Blue Subscribers in Canada, Australia, and New Zealand
- 4 New Instagram Ad Options
- Pinterest’s New API for Conversions
- TikTok’s New Automated Smart Performance Campaigns
- New Apple Ad Placement Options
Meta’s New Features to ‘Call Ads’
Meta has announced five new updates to its “Call Ads” feature, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform.
The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers.
Twitter’s New TikTok-like Video Feature
Twitter has announced new video features to make it easier for users to watch and discover videos on its platform. Most notably, the company is launching a scrollable TikTok-like scrollable video feed.
In addition, Twitter is launching a new video carousel within its Explore tab.
Facebook’s New In-App Browser For Android
Facebook will launch a new in-app browser on Android, replacing the standard Android system WebView for a more stable solution with enhanced performance and security.
Unlike other Android apps that open web links in an external browser of the user’s choice, Facebook opens pages in the app itself.
Edit Button for Twitter Blue Subscribers in Canada, Australia, and New Zealand
Twitter has announced that the company is rolling out the ability to edit tweets to Twitter Blue subscribers in Canada, Australia, and New Zealand. Twitter Blue subscribers in these countries can now edit their tweets for up to 30 minutes after posting.
The company says that the “test went well” and that the new option will be made available to Twitter users in the US “soon”. However, no schedule has been detailed.
4 New Instagram Ad Options
Instagram has announced that the app is surfacing ads in more places, such as public profiles and the Explore tab, to give businesses more options to create engaging posts.
Additional updates include augmented reality (AR) ads and multi-advertisers ads.
Pinterest’s New API for Conversions
Pinterest has expanded the capabilities of its Pinterest Trends Tool and globally rolled out a new API for Conversions that gives advertisers a full view of their campaign performance. The new API will be integrated with Google Tag Manager and Shopify.
Pinterest Trends tool includes three new features with trends your audience loves, trends by demographics, and seasonal trends.
TikTok’s New Automated Smart Performance Campaigns
TikTok has announced a new campaign type for brands to further enhance their performance in the app, called “Smart Performance Campaigns”. In early tests for app promotion campaigns, over 80% of Smart Performance Campaigns outperformed manually set-up campaigns.
The new campaign is almost identical to Google’s Performance Max campaign, which requires advertisers to put all relevant information into the platform’s AI and machine learning systems.
New Apple Ad Placement Options
Apple has announced that app-related ads will begin appearing in the App Store’s main “Today tab” and in a “You Might Also Like” section, in all countries except China. All ads in the App Store have a blue background and an “Ad” icon.
With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit.
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