Content Marketing & PR Manager

by | Jul 1, 2016

Content marketing and pr specialist job
7 min read

The TL;DR Position Summary

Title: Content marketing & PR manager
Location: Anywhere (and yes we have folks working by the beach in several countries)
Reports to: Client Service Director, Paul Hewett
Works with: High calibre, switched on clients (mostly med/large travel businesses)
Key objectives: Run content marketing and PR projects from idea generation to publishing to promotion
Experience required: journalism background with good exposure to current content marketing trends and agency experience
Salary: on par with industry standards

The Company

We are a Digital Marketing Optimisation Agency specialised in the travel industry. Our motto: Traffic is nice. Revenue is better. 
We improve our clients marketing performance by:

  1. getting an idea of what’s happening via Analytics and  Data Science ,
  2. we improve their sales using CRO techniques
  3. we get more people on the site using SEO and content marketing, that goes without say…

We are picky about the clients we bring on-board. We won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done. This stops us from taking on board demoralising projects and having us hating our jobs and our clients.
The current agency model is broken and we really believe we can build a better alternative. But we need great people to help make this happen and that where you come in.
Career progression is based on your ability to deliver and drive ideas and difference for both client and the company, not your ability to play politics or by the cut of your suit. (in fact, we have a no suit policy).
We’ve got some pretty cool digs and office vibes 78 meters from the the sand and the sea in Manly, Sydney’s iconic beach. So get to work with like-minded people, challenge and be challenged, have a laugh, solve problems and surf at lunch time.
Actual view from our office

The Job Description

Create and deliver campaigns and content ideas that matter
Due to our company’s tremendous growth, we are on the hunt for a PR and content marketing specialist.

  • Content strategy, consultation and planning across our diverse client portfolio
  • Develop creative ideas that improve the client’s bottom line, not just add FB likes
  • Collaborating with our team to deliver effective integrated content marketing projects
  • Manage and expand your existing profile and network to conduct PR + outreach

Build knowledge, train your teammates and clients
As a proven PR & Content specialist, you will be developing, managing and expanding the resources needed for team members and clients to understand and use various PR and outreach techniques within the company.
You will like working in an entrepreneurial environment where actionable solutions and real returns drives the team and the business forward.
Your sound advice, project management experience and stakeholder management skills are a model for your teammates. Growing yourself to become a Content and PR expert, you will help your teammates develop a T shaped marketer skill set.

The Ideal Candidate

You are a specialist with the ability to take a strategic and pragmatic approach. You want this job in order to own a role and take your career to the next level through experience and results. You want to work in valuable projects and build a team around you.
You’ll have worked for several years in PR and content marketing experience, have client side experience. You rock socks when it comes to delivering creative ideas to completion. You’ll also have:
Skills and Experience

  • +3 years’ experience in a Content/PR role (agency experience will be an advantage)
  • Journalistic background
  • High attention to detail and excellent english skills
  • Great organisational and time-management skills
  • Must be able to worked unsupervised, be dependable and own the job
  • Knowledge and understanding of SEO and various outreach/linkbuilding methods
  • Proven success in managing the complete editorial process (writing, editing, proofreading, fact-checking & production)
  • Ability to develop and maintain deep relationships with key industry contacts including publicists, bloggers, and influencers
  • Ability to effectively translate your knowledge to gain client and colleague understanding and respect on all levels
  • Familiarity with emerging technology and current knowledge of trends and innovations in digital media required
  • Ability to work in a geek-friendly environment

Very big plus for Experience with :

  • A relentless curiosity and an inquisitive mind
  • Front end coding skills
  • Data analysis skills
  • SQL, script and code to extract and utilise large data sets
  • Travel industry PR and/or content

If this sounds just like you, then follow the application process. We look forward to hearing from you.

The Application Process


  1. Fill up  the form. Submission is generally reviewed within 3-5 working days
  2. Do some short tests, live case scenarios giving you an opportunity to see exactly what we do and how we do it
  3. Interview with Client Service Director
  4. Interview with Managing Director
  5. Offer and Contract drafted, review signed, Happy dance ensue

Now, here is step 1, time to tell us a bit about yourself.
Apply here.


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