The Disruptive Demographic: 10 Seniors Myths Busted - Webinar

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The Disruptive Demographic: Google Marketing Platform Sydney Event

10 Seniors Myths Busted

The seniors’ market is the fastest-growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third-largest in the world – 3rd behind China and USA.

Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative opportunity we are likely to see in our lifetimes.

We will never again see a more cashed up and time-rich sector.

The over 55’s sector is the greatest untapped opportunity for marketing.

They have the money to spend – more than any other generational cohort and the time to shop around.

In this session, with Bronwyn White, CEO of New Young Consulting, we will bust 10 popular seniors myths and beliefs that are providing barriers to connecting with your ideal mature buyer.

The +55’s have also lived through the marketing and advertising era. They’ve seen it all and they are no fools.

A Note From Your Host

Due to the current circumstances, we are taking a proactive and safety-first approach to our meetups and will be switching our in-person events to webinars for at least the next 2 meetups. We will be continuing to monitor the situation closely and will revert back to in-person meetups as soon as it is safe to do so.

Please RSVP as normal. You will be sent a link to join the webinar before we go live.

– Paul

General format:

  • 6:00 pm – Welcome
  • 6:15 pm – GMP news & updates
  • 6:30 pm – Talks
  • 7:30 pm – Questions

Please note – you and any guests must be registered to attend or you could be refused entry.


Apr 1, 2020

6:00pm – 8:00pm



This is an online event!

You will be sent a link to join the webinar before we go live.

The Disruptive Demographic: Google Marketing Platform Sydney

Join Google Marketing Platform Sydney to register.


Designed & Taught by Google Product Specialists

Meet Your Hosts


Paul Hewett

Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission – creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).

As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.

Paul Hewett - Google Marketing Platform Sydney Host


Bronwyn White

Bronwyn White is the CEO of New Young Consulting  a market intelligence and strategic marketing agency that specialises in growth via the baby boomer / seniors /+55 market.

She helps you connect with the multi-trillion dollar global economy – the most cashed-up, time-rich generation of our lifetimes.

Bronwyn brings with her a deep understanding of the baby boomer generation including the nuanced complexities and a complete, well rounded understanding of the opportunities available for growth in this sector.

Bronwyn White - The Disruptive Demographic

Google Marketing Platform Sydney

On the first Wednesday of every month, Sydney’s digital marketing community descends on Sydney CBD to hear from leading digital marketers on how they are using the latest Google tools and techniques to blow their competitors out of the water.

Covering topics from measurement, organic growth, paid growth, through to conversion rate optimisation, Google Marketing Platform Sydney is open to anyone interested in improving their understanding of how Google tools can enhance their online marketing performance.

Each month you’ll get the latest news on the Google Marketing Platform, followed by a presentation from a leading digital marketer, and don’t forget, the monthly digital marketing quiz (with prizes). Our meetup closes with networking with nibbles!