by James Bardsley | Feb 8, 2023 | Grow, Research, Technology
With AI text becoming increasingly popular you’ve probably wondered (like the rest of us) how easy it is to detect. Our Data & Engineering team set out to answer the question of how accurate AI text detection tools actually are, and whether we can bypass them. AI...
by Amanda King | Aug 9, 2022 | Grow, Guides, Strategy
SEO budgets and convincing your senior leadership team to give you more money/resources If you’re lucky enough to work in an enterprise-level or otherwise company that has a dedicated budget for spending on capital costs (e.g. not your team’s salaries), then you’re...
by Amanda King | Aug 3, 2022 | Grow, Guides, Strategy
SEO for many people can be a nebulous and strange discipline that is all at once nothing and everything. It’s “free” but the full accounting of SEO adds to the overhead costs for multiple other departments of your business when done at even a vaguely enterprise level....
by Amanda King | Jul 11, 2022 | Google, Google Marketing Platform, Grow, Guides, Strategy, Technology
A lot of us in the industry remember the last Google Analytics code & tracking transition in 2012 — from ga.js to analytics.js, and it’s that time again. There are some pretty big implications in the move to GA4 for the roughly 56% of the Internet that uses...
by Selina Gough | Jun 30, 2022 | Google, Google Marketing Platform, Grow, Technology
What’s happening? With Google Analytics 4 around the corner and the mad rush of brands migrating platforms, many businesses are yet to fully understand and grasp the impact that Google Analytics 4 will have on their paid Google Ads advertising. One of the key reasons...
by Roque Pospos | Jun 13, 2022 | Grow, Guides
You’ve done your keyword strategy, invested in content marketing, and built a strong backlink profile. You’ve even mastered keyword research and niche marketing. So why isn’t your website ranking as well as it should? Technical SEO problems could be scuppering your...
