by Benoit Weber | Feb 7, 2023 | Digital Marketing News, Google, Google Marketing Platform, Technology, Understand
Google has recently sent out an email to all Universal Analytics users stating that “We’ll soon configure Google Analytics 4 for you” but should you let them? The short answer is no. Google has rolled out this solution, however, they don’t even recommend taking this...
by Kirsten Tanner | Nov 18, 2022 | Digital Marketing News, Google, Google Marketing Platform
There have been some exciting developments at Google This Week with the announcement of Google Ads Editor v2.2, a new suggested audience in Google Analytics 4, plus a new Shopping tabs listing section in Google Search Console. ICYMI here’s what happened at...
by Kirsten Tanner | Jul 8, 2022 | Digital Marketing News, Google, Technology
A lot of interesting things happened at Google this week with Google Merchant Center’s new shopping experience scorecard program, diagnostic insights for Performance Max Campaigns, Search Console Insights to Google Analytics 4, and more. ICYMI, here’s what...
by Kirsten Tanner | Jul 1, 2022 | Digital Marketing News, Google, Google Marketing Platform, Technology
This week Google has made updates to Campaign Manager 360, Display & Video 360 and Creative Studio. Google Analytics 4 has had an update to its recently viewed section, there are new features in Google Maps for businesses and Google has responded to concerns over...
by Kirsten Tanner | Oct 27, 2022 | Digital Marketing News, Technology
It has been a great month in digital marketing with Twitter’s new TikTok-like video feature, new Instagram ad options, TikTok’s automated smart performance campaigns, new Apple ad placement options, and more. ICYMI, here’s what happened in digital...
by Kirsten Tanner | Sep 29, 2022 | Digital Marketing News, Technology
It has been a great month in digital marketing with new Microsoft ad formats, new Apple ads spot, Wix and SEMrush keyword integration, TikTok’s new downvote button, and more. ICYMI, here’s what happened in digital marketing in September. Extended RSA Migration...
